There are plenty of filter options out there. What sets PUR apart from the rest?

We’ve Made History

For 30 years, our goal has been to make your water clean.

1986 – PUR, formerly Recovery Engineering, was founded by 24-year-old Brian Sullivan, a Harvard economics graduate.

1989 – William Butler survived 66 days at sea with the PUR Survivor 35 – the first hand operated Desalinator.

1994 – PUR invented the first faucet filtration system with Automatic Safety Monitor (ASM) gauge that lets consumers know when the filter is finished and can no longer remove contaminants.

2014 – PUR was the first to obtain certification from NSF for a new category of contaminants called “emerging contaminants” which includes substances like DEET and pharmaceuticals, for faucet and pitcher filters.

2016 – PUR traveled to Flint, Michigan to aid in relief efforts by testing Lead contaminated water and donating filters.

Our Faucet Filters Reduce 70 Contaminants*


PUR Faucet Filtration Systems are certified to reduce Lead.
Lead can enter your water through the pipelines and plumbing going into your home. Exposure to Lead can cause delays in mental or physical development in children as well as kidney problems and high blood pressure in adults.


PUR Faucet Filtration Systems are certified to reduce Mercury.
Mercury can make its way into the water system through the erosion of natural deposits along with factory and landfill runoff. Long term exposure to Mercury above regulated levels could lead to kidney damage.


PUR Faucet Filtration Systems are certified to reduce Total Trihalomethanes.
Disinfection by-products such as Total Trihalomethanes or TTHMs are a result of Chlorine mixing with organic and inorganic materials in the water. If ingested at levels above the regulated amount over a long period of time, TTHMs can cause liver, kidney damage.


PUR Faucet Filtration Systems are certified to reduce certain Industrial Pollutants.
Industrial Pollutants such as Tetrachloroethylene, which is used in dry cleaning fluids, and Benzene, used to make plastics, resins, nylon and synthetic fibers, enter fresh water sources through run off from factories and industrial plants. 


PUR Faucet Filtration Systems are certified to reduce certain Pesticides.
Pesticides such as Atrazine & Simazine can enter drinking water through agricultural runoff. Consuming certain pesticides at levels above regulated amount for an extended period of time, can cause liver, kidney and reproductive problems.


PUR Faucet Filtration Systems are certified to reduce certain Pharmaceuticals.
Oral drugs can pass through the human body and end up in the water supply. They can also enter water through flushing unused or expired medications down the toilet. Pharmaceuticals are not currently regulated in drinking water. 

Why Does A Water Filter Matter?

Contaminants can enter the water system daily, most of which we can’t see, let alone pronounce.* That’s why filtering your water is important. There is no simple fix for America’s drinking water infrastructure. But there is a simple fix for yours.

*For a full list of contaminants, click here. PUR does not filter microbes.