PUR PLUS Pitcher Filter

PUR PLUS Pitcher Filter

With a fresh, new look, the PUR PLUS Water Pitcher & Dispenser Replacement Filter still reduces 3x more chemical & physical substances compared to Brita’s leading pitcher filter* through its powerful 3-in-1 genuine PUR filtration technology. It has also been rigorously tested and certified by NSF to reduce microplastics, chlorine, mercury, copper, zinc and other chemical & physical substances¹ that can cause bad taste and odor in your drinking water.

  • Fast, long-lasting filtration that lasts for up to 40 gallons or 2 months.
  • Granulated activated carbon and ion exchange materials for cleaner, better tasting water.
  • Easy installation with LockFit™ design found on each PUR PLUS pitcher filter.
  • Secure-fit filter guarantees unfiltered water will not mix with filtered water.
  • Fits inside all PUR PLUS pitcher and dispenser systems.


Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP.
¹ Like other leading brands, PUR does not filter microbes. As of 3/1/23 Brita® and ZeroWater® were not certified to filter microbes. Brita® is a trademark of Brita LP. ZeroWater® is a trademark of Zero Technologies, LLC..
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Product details

Details & Dimensions

To continuously enjoy, cleaner, better tasting drinking water, remember to change your PUR PLUS Water Pitcher & Dispenser Replacement Filter (CRF950Z) every 2 months or after 40 gallons of use.

Be cautious of ‘off-brand’ water filters. They are not tested nor certified to filter the same as Genuine PUR PLUS Water Pitcher & Dispenser Replacement Filters in PUR and Beautiful by PUR systems. Genuine PUR PLUS water filters are the only water filters certified to reduce chemical & physical substances when used with your PUR PLUS or Beautiful by PUR pitcher or dispenser system.

At PUR, we believe that everyone deserves cleaner, better-tasting drinking water. That’s why we’ve been developing innovative, superior water filtration technologies for over 35 years.

Fits: All PUR pitchers & dispensers
In the Box: 1 filter

Using Your New Filter

Just a few steps to install your new filter:

  1. Soak filter in water for 15 minutes
  2. Hold filter under running water for 10 seconds
  3. Insert filter into your pitcher or dispenser & twist to lock
  4. Firmly hit the bottom to ensure filter is locked in place

Question: How long will my filter last?

Answer: One filter provides up to 40 gallons, or 2 months, of clean water. For best performance, change your filter every 2 months.

Question: How do I unclog my filter?

Answer: If the water is filtering slower than usual, remove the filter from the pitcher and shake vigorously until you hear the granules shifting inside.

For additional FAQ or post-purchase support, please visit our support page.