Gravity & Pressure: Two Ways to Keep Your Water PUR!
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Gravity & Pressure: Two Ways to Keep Your Water PUR!

Life is full of choices. Skim or whole milk in your coffee? Take the stairs or ride the elevator? Music or podcasts?

When it comes to your drinking water, the choice should be simple. You want the best. Our filtration products deliver cleaner, healthier, better-tasting water. With PUR products, you have the choice of the filtration system that’s best for your lifestyle and preferences. With pitchers, you can have the convenience of taking chilled water where you want around the house, while our faucet filtration devices attach right to your faucet to filter water right as it comes from the tap.

Both are effective at cleaning your water, but the level of protection differs. Here’s what you need to know.

Applying the Pressure

Faucet filters use the power of your home’s water pressure to its advantage. Since residential water pressure is much stronger than gravity, tap water is forced through the filter at a much higher rate. The material inside these filters is a more condensed, multi-layered block containing activated carbon and ion exchange media.

As pressure forces water through this dense material containing microscopic pores, even more, contaminants are reduced. PUR faucet filters are certified to reduce more contaminants than the leading pitcher.

Letting Gravity Do the Work

Pitcher filters rely on gravity. Water is poured into the top and flows down through our patented filter technology made of granulated carbon and ion exchange material. As the water passes through the loosely packed filter materials, contaminants like lead, mercury, and pesticides are reduced leaving a reservoir of cleaner water behind that is ready for anywhere you want to go.

Pitchers give you the advantage of portability. Keep a pitcher at the dinner table, leave one by your desk as a reminder to hydrate throughout the day, and store it in the fridge for easy access for the entire family. Add some fruits or vegetables to the water to infuse the flavor for a fun and healthy twist.

More Choices = Less Contaminants

The filtration process that’s best for you will depend on your preferences and needs. PUR Lead reducing pitchers are certified to reduce 3x more contaminants than the leading Brita pitcher* For even more protection PUR faucet filters are certified to reduce over 70 contaminants including 99% of lead.10x more contaminants than the leading Brita pitcher** More than any other brand.

Many choose to have both a faucet mount and a pitcher, so they’re always prepared with cleaner water for the varied and changing needs of a family. Whichever filter process you choose, you’re making a smart choice with PUR.

*Disclaimer: Based on WQA Certifications for Original Brita pitcher filter OB03 and PUR pitcher filter PPF951K as od 5/24/19. Brita ® is a trademark of Brita LP.

**Disclaimer: As of 5/24/19 based on comparison of PUR Faucet filter model RF-9999 vs. the leading pitcher filter Model OB03.

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