Better Water Better Coffee
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Better Water = Better Coffee

The aroma, the taste, the way the ceramic mug warms your palms. A great-tasting cup of coffee (or tea!) can perk up your whole morning. It can make an early meeting less obnoxious, and someone stealing your parking spot not nearly as catastrophic.

Of course, you’re not going to get that best-ever brew without the right ingredients. Since coffee only has two ingredients — and one of them takes up 98 percent of the cup — it’s pretty important to get the water part right.

Traditionally, coffee-lovers filled their machine with plain tap water and hit the switch. But coffee made from plain tap water can have a metallic aftertaste. After all, heating the water in your coffee machine can’t magically remove those additives and pollutants — it just heats ’em up. Mmmm.

Believe it or not, some coffee shops still don’t use filtered water in their machines. If you’ve ever had a terrible cup of diner coffee, well … there you go.

So what’s in tap water that has the ability to ruin a cup of coffee? Chlorine is a disinfectant that’s added to tap water in order to kill microbes, and it’s also what gives coffee that Eau de Pool Water tastes. (It’s also what grows my hair into Wookie-like proportions after an afternoon swim.)

About 60 percent of Americans will choose to filter their water if it tastes a bit “off.” But not all contaminants are so obvious, so the taste isn’t the best way to determine water quality. Tap water can taste OK and still be riddled with gross stuff that affects coffee.

Which brings us to an important point: Why buy quality coffee if you’re just going to mask the taste? Coffee brewed with filtered water tastes bright and sweeter — leaving the coffee beans to shine.

Why does coffee make from filtered water taste better? Well, PUR one-click faucet mounts reduce the taste and odor of chlorine. As an added bonus, they also wipe out 99 percent of lead, trap 99.9 percent of microbial cysts, and remove trace levels of pharmaceuticals.

The secret weapon for tackling all of that nastiness is activated carbon.

PUR filters are made from heat-treated coconut shells, which create thousands of tiny tunnels and spaces for absorbing organic compounds and pollutants. A single PUR faucet filter has about 60 grams of carbon, which is the equivalent of 240 tennis courts of surface area. When’s the last time a real tennis court worked that hard?

We buy fresh, organic fruits and veggies. We put time and energy into preparing meals without preservatives and unpronounceable ingredients. So when we buy a bag of high-quality, fair-trade coffee, why would we want to tarnish it with pollutants, microbes, and heavy metals?

If you want your morning cup o’ joe to be as pure and delicious as possible, make sure you’re using filtered water. Bonus points if you put in a quirky mug because that totally makes it taste better, too.

This post was created as part of my collaboration with PUR. As always, all of the opinions, thoughts, and ideas in this post are my own and include excerpts from PUR products and sales materials as necessary. I am solely responsible for the content


Roo Ciambriello
If Roo Ciambriello could list all her favorite things, they'd include her websites (Semiproper + Scratch or Sniff), denim shirts, and every AMA Snoop Dogg has done on Reddit. Roo is a copywriter out of New Haven, CT, and loves writing fun stories on the backs of potato chip bags. She's launching Gumshoe — an app for the food allergy community — this spring. You can also find her providing commentary on advertising/branding on Adweek and eating fajitas on deadline days.