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Filter Technology
PUR Technology
MAXION Technology is PUR's unique formulation approach for blending carbon and ion exchange materials for maximum contaminant reduction.
Clean drinking water is the foundation of good health. PUR water filters with MAXION technology turn your ordinary tap water into clean, fresh-tasting drinking water.
Filtered water is good water.

Remove Contaminants

Health Benefits

Cleaner Earth

Pur Savings

Easy to find, install, and use.

Our goal is to make clean water more accessible to everyone.
So if there's any way we can help, don't hesitate to ask.

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From choosing the right
filter, to installing and using
it, there's a lot of ways we
can help.

PUR Savings

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Make an eco-difference

You can fully recycle all of your PUR products and packaging free of charge through our partnership with TerraCycle©. Join the PUR Brigade© to recycle your old products and help us create a cleaner future. Please visit to learn more.

PUR's filtration systems are certified by NSF and WQA for their contamination reduction